Visual Design

HP

HP

The HP site is badly organized. It sells printers, computers, and services to students, gamers, small businesses, and huge
corporations. It has thousands of SKUs but most are just configurations of a few products.

HP wants to compete with Apple and is developing the hardware to do it. They need a commerce site that makes people
re-appraise the brand while still selling printers and computers as their lives depended on it.   

The ask: Design for drama, make it App-Like, Be iconic, and to Convert the sale.


The HP site is badly organized. It sells printers computers and services to students, gamers, small businesses and huge corporations. It has thousands of SKUs but most are just configurations of a few products.

The HP site is badly organized. It sells printers computers and services to students, gamers, small businesses and huge corporations. It has thousands of SKUs but most are just configurations of a few products.

The HP site is badly organized. It sells printers, computers, and services to students, gamers, small businesses, and huge corporations. It has thousands of SKUs but most are just configurations of a few products.


HP wants to compete with Apple and is developing the hardware to do it. They need a commerce site that makes people re-appraise the brand while still selling printers and computers as their lives depended on it.   

The ask: Design for drama, make it App-Like, Be iconic, and to Convert the sale.

 


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