Hewlett Packard

HP

The HP site is badly organized. It sells printers computers and services to students, gamers, small businesses and huge corporations. It has thousands
of SKUs but most are just configurations of a few products.

The HP site is badly organized. It sells printers computers and services to students, gamers, small businesses and huge corporations. It has thousands of SKUs but most are just configurations of a few products.

The HP site is badly organized. It sells printers computers and services to students, gamers, small businesses and huge corporations. It has thousands of SKUs but most are just configurations of a few products.

HP wants to compete with Apple and is developing the hardware to do it.
They need a commerce site that makes people re-appraise the brand while
still selling printers and computers like their lives depended on it.   

The ask: Design for drama, make it App-Like, Be iconic, and to Convert
the sale.

HP wants to compete with Apple and is developing the hardware to do it. They need a commerce site that makes people re-appraise the brand while still selling printers and computers like their lives depended on it.   

The ask: Design for drama, make it App-Like, Be iconic, and to Convert the sale.

HP wants to compete with Apple and is developing the hardware to do it. They need a commerce site that makes people re-appraise the brand while still
selling printers and computers like their lives depended on it.   

The ask: Design for drama, make it App-Like, Be iconic, and to Convert the sale.

HP wants to compete with Apple and is developing the hardware to do it. They need a commerce site that makes people re-appraise the brand while still selling printers and computers like their lives depended on it.   

The ask: Design for drama, make it App-Like, Be iconic, and to Convert the sale.

HP wants to compete with Apple and is developing the hardware to do it. They need a commerce site that makes people re-appraise the brand while still
selling printers and computers like their lives depended on it.   

The ask: Design for drama, make it App-Like, Be iconic, and to Convert the sale.

Platforms:
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iOS

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