Dow combines the power of science and technology
to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems, such as the need for fresh food, safer and more sustainable transportation, clean water, energy efficiency, more durable infrastructure, and increasing agricultural productivity.
The first thing we had to account for was the visitors needs. Accounting for investor relations, current news, innovation, sustainability, products and jobs.
Visitors come with a need. It might be a journalist looking
for story inspiration, an investor looking for near-term performance indicators like stock price, earnings announcements, or a job seeker looking to submit a job application. We created a news section within the hero that would link you into that news article page and a sticky financial tool that provided current stock pricing at a glance. We also needed to make it easy for users to search. If a visitor knows what he’s looking for, make it easy and efficient for them to search. The search tool was also sticky and always available for the user.