Cancer Center of America

Cancer Center of America

Cancer Center
of America

Cancer Center
of America

Cancer Treatment Centers of America® (CTCA) is a network of five full-service cancer treatment hospitals and facilities. Each of their hospitals provides
state-of-the-art cancer treatment by a dedicated team of oncologists, surgeons, and other healthcare professionals. The ask was to show how
CTCA is a compassionate, patient-centric, hopeful brand while reinforcing
its clinical excellence and holistic approach to care.

Cancer Treatment Centers of America® (CTCA) is a network of five full-service cancer treatment hospitals and facilities. Each of their hospitals provides state-of-the-art cancer treatment by a dedicated team of oncologists, surgeons, and other healthcare professionals. The ask was to show how CTCA is a compassionate, patient-centric, hopeful brand while reinforcing
its clinical excellence and holistic approach to care.

Cancer Treatment Centers of America® (CTCA) is a network of five full-service cancer treatment hospitals and facilities. Each of their hospitals provides state-of-the-art cancer treatment by a dedicated team of oncologists, surgeons, and other healthcare professionals. The ask was to show how CTCA is a compassionate, patient-centric, hopeful brand while reinforcing its clinical excellence and holistic approach to care.

Cancer Treatment Centers of America® (CTCA) is a network of five full-service cancer treatment hospitals and facilities. Each of their hospitals provides state-of-the-art cancer treatment by a dedicated team of oncologists, surgeons, and other healthcare professionals. The ask was to show how CTCA is a compassionate, patient-centric, hopeful brand while reinforcing
its clinical excellence and holistic approach to care.

Cancer Treatment Centers of America® (CTCA) is a network of five full-service cancer treatment hospitals and facilities. Each of their hospitals provides state-of-the-art cancer treatment by a dedicated team of oncologists, surgeons, and other healthcare professionals. The ask was to show how
CTCA is a compassionate, patient-centric, hopeful brand while reinforcing its clinical excellence and holistic approach to care.

My Role: To lead design, research and work closely with our UX designer to come up with a solution that could bring the information that was being hidden deep in the site up front to make the experience easier for those that visited. We wanted to make this an upfront educational platform that held articles and a library of medical terminology that was easily searchable for future patients. Still being able to schedule appointments with the caregivers and healthcare professionals. 

Platforms:
Web
iOS
Android