Pepsi came to us to design a promotion to increase awareness and sales. The promotion would the consumers the chance to win a trip for four to attend the MLB All-Star Game. This promotion was engaged by under the cap codes that could be entered on the site to qualify for the grand prize or gift cards to the MLB Gift Shop.
The objective of this campaign was to boost Pepsi product
sales and increase brand awareness with consumers. Capture consumers’ interest by offering prizes through under the cap code redemption. The codes could then be entered on the microsite to find out if you're an instant winner.